All people’s water
Greek family business Chitos S.A. dates back nearly 57 years of producing everyone’s favourite Zagori Natural Mineral Water, a label that has been earning the company prestige and a reputation for innovation and premium quality beyond Greece’s borders since the ‘80s.
Even earlier, in 1955, Yiannis Chitos ventured into the market of bottled gazoza, lemonade and orangeade based on
the area’s natural water and the riches of the fertile meadows of Ioannina. For over three decades, Chitos family had never thought of bottling the area’s natural water, due to the lack of market demand. The Greek market was limited at that time and Zagori Natural Mineral Water had not still earned its current popularity.
Yiannis Chitos’s sons Alkiviadis and Costas were appointed as Coca Cola producers in Greece, engaging the
